Getting a Better Print Price
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Here are a few of them:

Size of the Press

Knowing the size of the press is important because it determines how many pieces can
be printed on each sheet.

EXAMPLE: Say Printer A has a press that can print 12 of your postcards on one
sheet.  Printer B has a larger press that can print 16 of your postcards on one sheet.  
The difference is that on a 50,000 quantity job, Printer A has to use 4,167 sheets of
paper and Printer B only has to use 3,125 sheets of paper.  In addition to using over
1,000 fewer sheets of paper, Printer B also has the press running a shorter amount of
time.  Put both of these factors together and you’ll get a cheaper price.

Type of the Press

Within sheet-fed presses, some have better features than others.  Whether it’s the
number of colors or additional in-line capabilities, knowing this can make a significant
difference in cost.  

EXAMPLE: Say Printer A has a 6-color press but Printer B only has a 2-color one.  To
print a 4-color postcard, Printer A runs it through 1 time for the front side and 1 time
for the back.  Printer B, however, has to run it through 2 times for the front side and 2
times for the back.  Printer B is doing twice the amount of work, and consequently, will
likely give you a more expensive estimate.

Type of Paper Stock

The decision to use a certain paper stock can make a significant impact on the results
of your program, such as using recycled stock in a mailing to environmentalists.  Most
of the time, however, using a particular paper isn’t necessary.

EXAMPLE: Say you’re sending out a self-mailer and, for whatever reason, decide to
print it on a 9pt. Carolina Coated stock.  Printer A gives you the estimate based on the
paper you requested.  Printer B gives you an estimate on the Carolina stock as well,
but also gives you a cheaper estimate on a 9pt. Aero Gloss Cover stock.  Printer B
buys a tremendous amount of this stock from XYZ Paper Company and gets a low
price based on the volume.  You can save some money on your print projects by being
flexible on the paper stock you use.

Current Workload of the Printer

In the print industry, timing is everything.  Printing presses require a substantial
monetary investment and the printing companies want to keep their machines busy all
day to maximize efficiencies.  

EXAMPLE: You request another quote from Printer A and Printer B.  They both have
the same size and type of press and have equally good relationships with the paper
companies.  The quotes come back and Printer A’s quote is much higher than Printer
B.  How could that be?  The reason is because Printer A is swamped with work and
their presses are going overtime.  Printer B’s schedule currently isn’t full and needs
work to maintain maximum run time.  Because of this, they’re willing to submit a lower
estimate.  By finding printers with open press time, you’ll be rewarded with better prices.
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