A Little Humor in Your Copy
(414) 422-9530
my safe was robbed the same night.

You might have heard the joke before but the point is that humor in advertising can be
a very effective way to catch the attention of your target audience.

Let’s face it, we’re exposed to thousands of messages a day.  How many of them do
you remember?  Probably not many.  That’s why it’s so important to make sure your
message cuts through the clutter.

Humor is especially effective for selling products or services that don’t require
consumers to do much decision making before purchase.  Conversely, humor doesn’t
work well for selling products or services that people have a personal attachment to.

Like all attempts to gain attention, there are a few things to keep in mind before using
humor in your next marketing campaign:

- Know your target audience – if you go too far, you risk offending people.

- Know your product or service – for some things, humor is not appropriate.

- Tie the humor to your product or service – don’t lose sight of your goal…to get
results.

- Humor doesn’t have to be hilarious – it only has to make your prospect think and
remember.  Sometimes that can be accomplished with just a smile.

Humor is one of the few ways to get and hold a prospect’s attention these days.  The
trick is using the right amount to make them take notice and convince them to respond.
Getting the Envelope
Opened
Being Creative With
Your Envelope
Copywriting That
Gets Attention
Getting a Better Print
Price
The Value of Testing
The Right List
A Better Letter
The Power of Word
of Mouth
The New Mover
Market
Making Your Print Ad
Copy POP
'Tis The Season
Past Issues
Being Direct
A Look Back
The Growth of Direct
Retailing
The Check is in the
E-mail
Think Green to Save