You might have heard the joke before but the point is that humor in advertising can be a very effective way to catch the attention of your target audience.
Let’s face it, we’re exposed to thousands of messages a day. How many of them do you remember? Probably not many. That’s why it’s so important to make sure your message cuts through the clutter.
Humor is especially effective for selling products or services that don’t require consumers to do much decision making before purchase. Conversely, humor doesn’t work well for selling products or services that people have a personal attachment to.
Like all attempts to gain attention, there are a few things to keep in mind before using humor in your next marketing campaign:
- Know your target audience – if you go too far, you risk offending people.
- Know your product or service – for some things, humor is not appropriate.
- Tie the humor to your product or service – don’t lose sight of your goal…to get results.
- Humor doesn’t have to be hilarious – it only has to make your prospect think and remember. Sometimes that can be accomplished with just a smile.
Humor is one of the few ways to get and hold a prospect’s attention these days. The trick is using the right amount to make them take notice and convince them to respond.